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"Karen's expertise in space optimization and her keen sense of the market led us to create an environment where independent beauty professionals could flourish. She helped me through negotiations, lease agreements, and marketing strategies that positioned us as the premier destination for top-tier stylists and clients alike."

DIANE PATTERSON

Founder & CEO
Patterson's Premier Salon & Suites

"Karen's approach to salon income was like nothing I had ever seen. She didn't just talk about cutting and styling; she introduced me to the concept of creating multiple streams of income within my existing profession. The coaching was personalized, with Karen taking the time to understand my strengths, weaknesses, and aspirations."

MARK THOMPSON

Master Stylist
The Hair Artistry Haven

"I started viewing my salon not just as a creative outlet but as a thriving business capable of substantial growth. With the guidance from Karen, I transformed my salon's atmosphere and customer experience, which in turn, supercharged our word-of-mouth referrals."

JESSICA MORRELL

Owner
Radiant Locks Salon

MEET KAREN HARDEE

With over three decades of experience in the beauty industry, Karen Hardee has transformed countless salons into thriving businesses.

MEET KAREN HARDEE

MEET KAREN HARDEE

With over two decades of experience in the beauty industry, Karen Hardee has transformed countless salons into thriving businesses.

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expert writer & contributor

atract high value clients

3 Steps to Attract High-Value Clients to Your Salon

July 31, 20251 min read

If your marketing speaks to everyone, it connects with no one.

That’s the hard truth for salon owners who want to scale, but keep attracting price-shoppers instead of loyal, premium high-value clients.

attracting high value salon clients

Here’s how to flip the script and consistently attract high-value guests:

1. Define What “Premium” Means for Your Salon

Premium isn’t just about price, it’s about perception.
Ask yourself:

  • What does a high-value client look like in your business?

  • What are they willing to pay for?

  • What experience do they expect from start to finish?

Get clear on who they are so you can intentionally call them in.

2. Audit Your Marketing

If you want to charge luxury prices, your branding can’t look DIY.
Your visuals, messaging, and tone all matter.

  • Are your photos professional and current?

  • Does your language reflect value and confidence?

  • Is your IG feed curated to the clients you want more of?

Upgrading your marketing means aligning every touchpoint with the level of client you want to attract.

3. Build a Clear, Intentional Funnel

Attracting premium clients isn’t luck, it’s structure.

Here’s a basic funnel that works:
Instagram → Booking Page → Welcome Email → Elevated Guest Experience
Every step should feel seamless and elevated, giving your new guest no reason to second guess your pricing or professionalism.

📝 Remember: Premium clients aren’t unicorns. They’re everywhere, if your brand speaks their language.

A well-designed, consistent guest journey turns your salon into a luxury brand, not just a place to get a haircut.. Click here to get the free guide: Creating an Extraordinary Guest Experience

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Karen Hardee

I help Salon/Suite Owners & Beauty Pros to take their business to 7+ Figures beyond and empower them to breakthrough limiting beliefs, overcome challenges, take bold action toward achieving the success you deserve and open the door to creating generational wealth and a lasting legacy of financial abundance for their loved ones.

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