TURN YOUR
Beauty Business
INTO A 7-FIGURE
BEAUTY EMPIRE
THE FASTEST WAY TO
TURN YOUR SALON OR SUITE INTO
YOUR BEAUTY EMPIRE
IS WITH A MENTOR
1:1 COACHING
Personalized strategies for your unique business with our Legacy-Building Salon Success System..
GROUP COACHING
Collaborative learning and growth utilizing our Salon Success Accelerator Formula.
PRODUCTS
Essential tools and guides for your salon's success.
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GRAB YOUR SALON SUCCESS SNAPSHOT
This quick, thorough tool will allow you to pinpoint exactly where your salon excels and what areas need a boost to help you construct a plan of action to the success you want!
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"Karen's expertise in space optimization and her keen sense of the market led us to create an environment where independent beauty professionals could flourish. She helped me through negotiations, lease agreements, and marketing strategies that positioned us as the premier destination for top-tier stylists and clients alike."
DIANE PATTERSON
Founder & CEO
Patterson's Premier Salon & Suites
"Karen's approach to salon income was like nothing I had ever seen. She didn't just talk about cutting and styling; she introduced me to the concept of creating multiple streams of income within my existing profession. The coaching was personalized, with Karen taking the time to understand my strengths, weaknesses, and aspirations."
MARK THOMPSON
Master Stylist
The Hair Artistry Haven
"I started viewing my salon not just as a creative outlet but as a thriving business capable of substantial growth. With the guidance from Karen, I transformed my salon's atmosphere and customer experience, which in turn, supercharged our word-of-mouth referrals."
JESSICA MORRELL
Owner
Radiant Locks Salon
MEET KAREN HARDEE
With over three decades of experience in the beauty industry, Karen Hardee has transformed countless salons into thriving businesses.
MEET KAREN HARDEE
MEET KAREN HARDEE
With over two decades of experience in the beauty industry, Karen Hardee has transformed countless salons into thriving businesses.
RANKED AMONG TOP IN THE INDUSTRY BY
expert writer & contributor
3 Steps to Attract High-Value Clients to Your Salon
If your marketing speaks to everyone, it connects with no one.
That’s the hard truth for salon owners who want to scale, but keep attracting price-shoppers instead of loyal, premium high-value clients.
Here’s how to flip the script and consistently attract high-value guests:
1. Define What “Premium” Means for Your Salon
Premium isn’t just about price, it’s about perception.
Ask yourself:
What does a high-value client look like in your business?
What are they willing to pay for?
What experience do they expect from start to finish?
Get clear on who they are so you can intentionally call them in.
2. Audit Your Marketing
If you want to charge luxury prices, your branding can’t look DIY.
Your visuals, messaging, and tone all matter.
Are your photos professional and current?
Does your language reflect value and confidence?
Is your IG feed curated to the clients you want more of?
Upgrading your marketing means aligning every touchpoint with the level of client you want to attract.
3. Build a Clear, Intentional Funnel
Attracting premium clients isn’t luck, it’s structure.
Here’s a basic funnel that works:
Instagram → Booking Page → Welcome Email → Elevated Guest Experience
Every step should feel seamless and elevated, giving your new guest no reason to second guess your pricing or professionalism.
📝 Remember: Premium clients aren’t unicorns. They’re everywhere, if your brand speaks their language.
A well-designed, consistent guest journey turns your salon into a luxury brand, not just a place to get a haircut.. Click here to get the free guide: Creating an Extraordinary Guest Experience
