If you’re still pricing your services based on what others are charging, what feels “comfortable,” or what you think your clients will accept—you’re not running your business. Your fear is.

And that fear? It’s expensive.

Too many beauty professionals are losing money every single day because their pricing is built on emotion—not on cost, time, or value.

Why You Need a Service Menu Audit

An audit is not about scrapping everything. It’s about getting clear on what’s actually working—and what’s quietly draining your time and profit.

Here’s what to evaluate:

1. Cost of Service

Product usage adds up fast. Track what each service actually costs you—from color to treatments to backbar. If you’re not covering your product cost plus profit, your pricing is off.

2. Time Investment

Your time is your most valuable asset. If a service is taking you 2 hours and only pays out what another 45-minute service brings in, something needs to shift. The longer it takes, the more it needs to earn.

3. Value to Client

Not every service creates the same impact. Does this service deliver a transformation, boost confidence, or solve a high-value problem? Price for the result—not the routine.

One Small Shift That Changes Everything

When you stop pricing emotionally and start pricing strategically, you:

Work less for more profit

Attract clients who value your expertise

Stop resenting the work you used to undercharge for

It’s not just about making more money. It’s about making smart, informed decisions that support your freedom.

Start with your top 3 services. Audit the cost, time, and transformation. Adjust accordingly.

You didn’t build this business to stay stuck in the red.

You built it to grow—and grow well.