3 Steps to Attract High-Value Clients to Your Salon
If your marketing speaks to everyone, it connects with no one.
That’s the hard truth for salon owners who want to scale, but keep attracting price-shoppers instead of loyal, premium high-value clients.
Here’s how to flip the script and consistently attract high-value guests:
1. Define What “Premium” Means for Your Salon
Premium isn’t just about price, it’s about perception.
Ask yourself:
What does a high-value client look like in your business?
What are they willing to pay for?
What experience do they expect from start to finish?
Get clear on who they are so you can intentionally call them in.
2. Audit Your Marketing
If you want to charge luxury prices, your branding can’t look DIY.
Your visuals, messaging, and tone all matter.
Are your photos professional and current?
Does your language reflect value and confidence?
Is your IG feed curated to the clients you want more of?
Upgrading your marketing means aligning every touchpoint with the level of client you want to attract.
3. Build a Clear, Intentional Funnel
Attracting premium clients isn’t luck, it’s structure.
Here’s a basic funnel that works:
Instagram → Booking Page → Welcome Email → Elevated Guest Experience
Every step should feel seamless and elevated, giving your new guest no reason to second guess your pricing or professionalism.
📝 Remember: Premium clients aren’t unicorns. They’re everywhere, if your brand speaks their language.
A well-designed, consistent guest journey turns your salon into a luxury brand, not just a place to get a haircut.. Click here to get the free guide: Creating an Extraordinary Guest Experience
3 Steps to Attract High-Value Clients to Your Salon
If your marketing speaks to everyone, it connects with no one.
That’s the hard truth for salon owners who want to scale, but keep attracting price-shoppers instead of loyal, premium high-value clients.
Here’s how to flip the script and consistently attract high-value guests:
1. Define What “Premium” Means for Your Salon
Premium isn’t just about price, it’s about perception.
Ask yourself:
What does a high-value client look like in your business?
What are they willing to pay for?
What experience do they expect from start to finish?
Get clear on who they are so you can intentionally call them in.
2. Audit Your Marketing
If you want to charge luxury prices, your branding can’t look DIY.
Your visuals, messaging, and tone all matter.
Are your photos professional and current?
Does your language reflect value and confidence?
Is your IG feed curated to the clients you want more of?
Upgrading your marketing means aligning every touchpoint with the level of client you want to attract.
3. Build a Clear, Intentional Funnel
Attracting premium clients isn’t luck, it’s structure.
Here’s a basic funnel that works:
Instagram → Booking Page → Welcome Email → Elevated Guest Experience
Every step should feel seamless and elevated, giving your new guest no reason to second guess your pricing or professionalism.
📝 Remember: Premium clients aren’t unicorns. They’re everywhere, if your brand speaks their language.
A well-designed, consistent guest journey turns your salon into a luxury brand, not just a place to get a haircut.. Click here to get the free guide: Creating an Extraordinary Guest Experience
Too Many Gaps in Your Calendar?
Tired of Working This Hard
For So Little?
Join the Salon Success Challenge, where each month, you get one Clear Strategy to
attract consistent clients, grow your income, and stop sacrificing your family time for your business.
The Salon Success Roadmap Challenge
is your monthly reset button.
Inside each high-impact challenge, you’ll discover:
Fill empty chairs without relying on discounts or drama
Build consistent systems that save time (even if you’re not “organized”)
Learn how to attract clients who show up—and rebook
Free up your evenings and weekends without losing income
Get step-by-step strategies that actually work
The Salon Success Challenge
Is your monthly opportunity to get clear, consistent strategies to attract better clients, simplify your systems, and finally create a salon business that works for your life—not the other way around.
Whether you’re a solo stylist, independent beauty pro, salon owner, or just starting out, this challenge meets you where you are—and moves you forward, one focused step at a time.
You Didn't Start This Business
Just To Be Exhausted and Broke.
Let’s fill those empty chairs—
with the right clients, on your terms.
The Salon Success Roadmap Challenge gives you one focused strategy each month to grow your salon with less stress, more intention, and a whole lot more control over your time, income, and energy.
It's not another course to sit through It's your next Power Move-and it starts Now
Ready to Grow without overwhelm and burning out?
I fiercely believe that you can create the life you've dreamed of, the impact you were born to make, and build generational wealth, all through your beauty business.
Karen Hardee is a powerhouse and a visionary for the Beauty Industry. With over three decades of experience, including 30 years as a salon owner & salon business coach– she's a game-changer. Karen's leadership has catapulted her salon to the Top 200 Fastest Growing Salons in North America, and she's ready to share her secrets with you. she's passionate about helping you fulfill your dreams and break through barriers. But Karen's not stopping there – her latest venture involves creating Salon Suite Buildings, a groundbreaking fusion of real estate and beauty, for unprecedented success and generational wealth.
Ready to take your business to 7+ figures?
