Audit Your Service Menu: Price Based on Value, Not Emotion
If you’re still pricing your services based on what others are charging, what feels “comfortable,” or what you think your clients will accept—you’re not running your business. Your fear is.
And that fear? It’s expensive.
Too many beauty professionals are losing money every single day because their pricing is built on emotion—not on cost, time, or value.
Why You Need a Service Menu Audit
An audit is not about scrapping everything. It’s about getting clear on what’s actually working—and what’s quietly draining your time and profit.
Here’s what to evaluate:
1. Cost of Service
Product usage adds up fast. Track what each service actually costs you—from color to treatments to backbar. If you’re not covering your product cost plus profit, your pricing is off.
2. Time Investment
Your time is your most valuable asset. If a service is taking you 2 hours and only pays out what another 45-minute service brings in, something needs to shift. The longer it takes, the more it needs to earn.
3. Value to Client
Not every service creates the same impact. Does this service deliver a transformation, boost confidence, or solve a high-value problem? Price for the result—not the routine.
One Small Shift That Changes Everything
When you stop pricing emotionally and start pricing strategically, you:
Work less for more profit
Attract clients who value your expertise
Stop resenting the work you used to undercharge for
It’s not just about making more money. It’s about making smart, informed decisions that support your freedom.
Start with your top 3 services. Audit the cost, time, and transformation. Adjust accordingly.
You didn’t build this business to stay stuck in the red.
You built it to grow—and grow well.
Audit Your Service Menu: Price Based on Value, Not Emotion
If you’re still pricing your services based on what others are charging, what feels “comfortable,” or what you think your clients will accept—you’re not running your business. Your fear is.
And that fear? It’s expensive.
Too many beauty professionals are losing money every single day because their pricing is built on emotion—not on cost, time, or value.
Why You Need a Service Menu Audit
An audit is not about scrapping everything. It’s about getting clear on what’s actually working—and what’s quietly draining your time and profit.
Here’s what to evaluate:
1. Cost of Service
Product usage adds up fast. Track what each service actually costs you—from color to treatments to backbar. If you’re not covering your product cost plus profit, your pricing is off.
2. Time Investment
Your time is your most valuable asset. If a service is taking you 2 hours and only pays out what another 45-minute service brings in, something needs to shift. The longer it takes, the more it needs to earn.
3. Value to Client
Not every service creates the same impact. Does this service deliver a transformation, boost confidence, or solve a high-value problem? Price for the result—not the routine.
One Small Shift That Changes Everything
When you stop pricing emotionally and start pricing strategically, you:
Work less for more profit
Attract clients who value your expertise
Stop resenting the work you used to undercharge for
It’s not just about making more money. It’s about making smart, informed decisions that support your freedom.
Start with your top 3 services. Audit the cost, time, and transformation. Adjust accordingly.
You didn’t build this business to stay stuck in the red.
You built it to grow—and grow well.
Too Many Gaps in Your Calendar?
Tired of Working This Hard
For So Little?
Join the Salon Success Challenge, where each month, you get one Clear Strategy to
attract consistent clients, grow your income, and stop sacrificing your family time for your business.
The Salon Success Roadmap Challenge
is your monthly reset button.
Inside each high-impact challenge, you’ll discover:
Fill empty chairs without relying on discounts or drama
Build consistent systems that save time (even if you’re not “organized”)
Learn how to attract clients who show up—and rebook
Free up your evenings and weekends without losing income
Get step-by-step strategies that actually work
The Salon Success Challenge
Is your monthly opportunity to get clear, consistent strategies to attract better clients, simplify your systems, and finally create a salon business that works for your life—not the other way around.
Whether you’re a solo stylist, independent beauty pro, salon owner, or just starting out, this challenge meets you where you are—and moves you forward, one focused step at a time.
You Didn't Start This Business
Just To Be Exhausted and Broke.
Let’s fill those empty chairs—
with the right clients, on your terms.
The Salon Success Roadmap Challenge gives you one focused strategy each month to grow your salon with less stress, more intention, and a whole lot more control over your time, income, and energy.
It's not another course to sit through It's your next Power Move-and it starts Now
Ready to Grow without overwhelm and burning out?
I fiercely believe that you can create the life you've dreamed of, the impact you were born to make, and build generational wealth, all through your beauty business.
Karen Hardee is a powerhouse and a visionary for the Beauty Industry. With over three decades of experience, including 30 years as a salon owner & salon business coach– she's a game-changer. Karen's leadership has catapulted her salon to the Top 200 Fastest Growing Salons in North America, and she's ready to share her secrets with you. she's passionate about helping you fulfill your dreams and break through barriers. But Karen's not stopping there – her latest venture involves creating Salon Suite Buildings, a groundbreaking fusion of real estate and beauty, for unprecedented success and generational wealth.
Ready to take your business to 7+ figures?
