CEO Money Moves: Why Holiday Sales Start in September (Not December)
If you want a calm, profitable December, here’s the truth: you can’t start in December.
Too many beauty professionals wait until the holiday rush to push promos, and by then it’s too late. The clients who would have bought are already booked or already shopped elsewhere.
Here’s what smart CEOs do instead:
1. Launch Gift Card Packages & Bundles Early
Don’t wait until everyone’s inbox is flooded with Black Friday offers.
Start now with exclusive, limited-time packages:
“Blowout + Shine Spray + $50 Gift Card”
“Gloss Service + Deep Conditioning Mask + $25 Retail Credit”
These bundles feel luxurious, create urgency, and move retail early.
2. Host a VIP Pre-Holiday Event
This doesn’t have to be big or expensive; small and invite-only works best.
Showcase retail gift sets
Offer complimentary mini-services (hand massage, quick style)
Incentivize early rebooking for November & December
Clients love exclusivity, and you’ll lock in loyalty (and sales) before the chaos.
3. Pre-Schedule Your Holiday Promotions Now
Map out your November & December campaigns ahead of time.
Don’t be the stylist scrambling on December 15th to throw up a “last-minute gift card” post.
The advantage of starting now:
You control the calendar
You capture sales before competitors flood the market
You enjoy a calmer, more profitable December
👉 The bottom line: A CEO doesn’t wait for December. They design it in September.
📲 Click here to schedule a complimentary Growth Strategy Session and we’ll map it out together.
— Karen Hardee
Ranked among the top in the beauty industry by Salon Today
Helping salon owners create predictable, profitable growth!
CEO Money Moves: Why Holiday Sales Start in September (Not December)
If you want a calm, profitable December, here’s the truth: you can’t start in December.
Too many beauty professionals wait until the holiday rush to push promos, and by then it’s too late. The clients who would have bought are already booked or already shopped elsewhere.
Here’s what smart CEOs do instead:
1. Launch Gift Card Packages & Bundles Early
Don’t wait until everyone’s inbox is flooded with Black Friday offers.
Start now with exclusive, limited-time packages:
“Blowout + Shine Spray + $50 Gift Card”
“Gloss Service + Deep Conditioning Mask + $25 Retail Credit”
These bundles feel luxurious, create urgency, and move retail early.
2. Host a VIP Pre-Holiday Event
This doesn’t have to be big or expensive; small and invite-only works best.
Showcase retail gift sets
Offer complimentary mini-services (hand massage, quick style)
Incentivize early rebooking for November & December
Clients love exclusivity, and you’ll lock in loyalty (and sales) before the chaos.
3. Pre-Schedule Your Holiday Promotions Now
Map out your November & December campaigns ahead of time.
Don’t be the stylist scrambling on December 15th to throw up a “last-minute gift card” post.
The advantage of starting now:
You control the calendar
You capture sales before competitors flood the market
You enjoy a calmer, more profitable December
👉 The bottom line: A CEO doesn’t wait for December. They design it in September.
📲 Click here to schedule a complimentary Growth Strategy Session and we’ll map it out together.
— Karen Hardee
Ranked among the top in the beauty industry by Salon Today
Helping salon owners create predictable, profitable growth!
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Karen Hardee is a powerhouse and a visionary for the Beauty Industry. With over three decades of experience, including 30 years as a salon owner & salon business coach– she's a game-changer. Karen's leadership has catapulted her salon to the Top 200 Fastest Growing Salons in North America, and she's ready to share her secrets with you. she's passionate about helping you fulfill your dreams and break through barriers. But Karen's not stopping there – her latest venture involves creating Salon Suite Buildings, a groundbreaking fusion of real estate and beauty, for unprecedented success and generational wealth.
Ready to take your business to 7+ figures?
